Hi Gabriela,
A digital home for your activewear brand, designed to feel like more than just another Shopify store.
Three paths from launch-ready to fully scaled, with transparent scope, honest pricing, and clear deliverables. Tap through, build your selection on the right, and book a call when you're ready.
Proposal valid for 30 days · Prepared by Bianca Vasques · Byoond Studio
You're not putting up just another Shopify store. You're building an activewear brand that needs to communicate quality from the first scroll.
The reference to Lululemon makes the ambition clear. This isn't a generic catalogue, it's a store that needs to convey intention, identity and care in every detail. That changes the kind of project we're discussing.
Design + brand work
Code and platform
Lululemon's "feel" is, in practice, 70% design and brand, 30% code. Shopify delivers the structural foundation (variations, size guides, loyalty, checkout). The premium sensation comes from typography, photography, copywriting and visual pacing. We replicate the structure well. The sensation gets close at the right design tier.
The more honest path is investing where it actually moves the needle in perception and cutting what doesn't. The 3 paths below are calibrated to that reality, with Growth as the recommended baseline for a solid entry into the category.
A look at recent Byoond projects.
Different industries, same approach: clear strategy, considered design, code that does what it should.
AC Study Intercâmbios
Institutional website for an exchange agency with 30+ years of experience, covering High School, Summer Camp and Language Courses.
MyNetSafety Website
Product marketing site for a family-oriented cybersecurity service, with enterprise-grade security positioned for everyday households.
Down Under Stay
Student accommodation platform built around usability, operational efficiency and revenue optimisation.
NetSafety Family App
Interface and experience design for a family-oriented cybersecurity application protecting kids online.
Mentoria EUpresária
Beauty course landing page redesigned into a mentorship-focused sales platform for Brazilian entrepreneurs in Australia.
Strive Marketing
Corporate website for a creative strategy and social media management agency operating across the Sydney market.
What's replicable. What's not.
Replicable in your budget
- Variation system (size + colour + fit)
- Interactive size guide
- Product page with story, video, tech specs
- Activity-based collection structure (Yoga, Run, Train)
- Wishlist and customer accounts
- Loyalty program with tiers
- Reviews with photos
- Email automation in brand voice
- Mobile-first product browsing
- Multi-payment options (Afterpay, Klarna, Shopify Payments)
Not in scope (yet)
- Custom video production for hero (available as paid add-on)
- Original photoshoot of all SKUs (separate quote)
- Brand identity creation if not already finalised (separate quote)
- AR try-on or 3D product views
- Native iOS/Android apps
- Multi-store internationalisation beyond AU
The structure of Lululemon costs millions to recreate in design hours. The structure of Lululemon's customer experience can be delivered in Shopify for a fraction. The 3 tiers below show how far we can take that recreation at each investment level.
Choose where you want to start.
Each path is a complete launch. The difference is how distinctive your brand feels, how much the store sells on its own, and how much hands-on work you'll do after launch.
Launch
Get to market quickly. Validate before investing more.
2 to 3 weeks · one-off
What you get
- Customised free Shopify theme (Dawn-based, brand colours, fonts, hero)
- Up to 30 products imported via CSV (template provided)
- 5 core pages: Home, Collections, Product, About, Contact
- Auto-generated legal policies (Privacy, Returns, Shipping, Terms)
- Shopify Payments + Afterpay configured
- Australia Post shipping rates configured based on the zones and rates you provide
- Search & Discovery app configured (basic filters)
- Judge.me reviews (free plan)
- Shopify Email with 2 flows (Welcome + Abandoned Cart)
- Basic SEO (meta titles, descriptions, alt texts, sitemap)
- 1-hour recorded training session
- 7 days of post-launch support
This is for you if
You want to start selling now, you have a clear brand identity but you're not ready to invest in a full custom build, and your audience comes mostly from Instagram or word of mouth (already warm leads).
Growth
A store that looks like a brand, not a Shopify template.
5 to 6 weeks · one-off
What you get
- Highly customised theme with brand-specific design (Dawn customised at the code level, or premium theme as base if preferred)
- Custom hero section with high-resolution image or 3-image carousel with smooth transitions
- Upgraded product page: gallery, tech specs via Metafields, related products
- Advanced filtering: size, colour, activity (Yoga, Run, Train), fit type
- Dual collection system: by activity AND by product line
- Wishlist functionality (Wishlist Plus free)
- Sticky add-to-cart on mobile product pages
- Mega menu with category visuals
- Custom mini cart drawer
- Shopify Email with 4 brand-designed flows: Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase
- 30 days of post-launch support
- 2-hour live training session
- Everything in Launch
This is for you if
You want your store to feel distinctly like your brand from the first scroll, you understand that converting cold traffic requires more than a template, and you plan to invest in marketing (paid ads, influencer collabs) where conversion rates matter.
Brand
A store that sells on its own. Built to keep customers coming back.
8 to 10 weeks · one-off
What you get
- 100% custom design (built from scratch, not theme-based)
- Custom-built homepage and product page templates in Liquid
- Interactive size guide modal with body measurement input
- Polished customer accounts with order history, addresses, wishlist
- Klaviyo migration with 5 brand-designed flows: Welcome series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back (30+ days)
- Smile.io loyalty program (basic plan, free up to 200 orders/month)
- Reviews with photos (Judge.me Awesome paid plan, ~AUD 25/month covered first month)
- Lookbook page with editorial styling
- One dedicated campaign landing page
- Performance optimisation (Core Web Vitals 90+)
- 60 days of post-launch support
- 3 hours of live training across 2 sessions
- Everything in Growth
This is for you if
You're committing seriously to this brand as a long-term business, you have or are building marketing budget to drive traffic, and customer retention (repeat purchases, loyalty) is part of your business model from day one.
Pieces you can add to any path.
None of these are required to launch. Add what makes sense for where you are now. You can always add more later.
Hero Video (AI-generated)
A short 6-10 second video for your homepage hero, generated using AI tools (Runway, Kling) from imagery you provide. Sub 2MB optimised for web, 1 round of revisions.
AUD 350 (one-off)
Customer Support AI Agent
24/7 AI assistant trained on your products and policies, integrated into your Shopify store. Handles shipping, returns, sizing and product questions automatically.
AUD 1,200 setup + AUD 80/month
Size & Fit Advisor AI
AI tool that recommends sizes based on customer height, weight, and fit preference. Reduces returns and increases purchase confidence.
AUD 950 setup + AUD 60/month
Abandoned Cart Recovery via WhatsApp
AI agent that messages customers via WhatsApp after they abandon cart, with personalised tone and product context.
AUD 1,500 setup + AUD 120/month
Brand Identity Creation
Logo design, colour palette, typography system, brand guidelines document. Required if you don't already have a finalised identity.
AUD 1,800 to AUD 3,500 (one-off, scope-dependent)
Product Copywriting
Brand-voice product descriptions for up to 30 products, plus About and core institutional pages.
AUD 1,200 (one-off)
Care Plan
Monthly retainer for ongoing updates, performance monitoring, app management, and small adjustments after launch.
AUD 350/month (3-month minimum)
The honest part: tools and platforms cost money.
These are paid directly by you (Byoond doesn't resell or markup). Listed for full transparency so there are no surprises.
| Item | Cost | Note |
|---|---|---|
| Shopify plan | from AUD 39/month (Basic) | Required to run the store |
| Domain registration | from AUD 20/year | If you don't already own one |
| Shopify transaction fees | 1.7% + 30c per transaction (Shopify Payments AU) | Standard rate, no markup |
| Afterpay fees | ~6% per transaction | Set by Afterpay, not Shopify |
| Klaviyo (Brand tier only) | from ~AUD 30/month | Charged in USD by Klaviyo (~USD 20). Free up to 250 contacts. |
| Smile.io loyalty (Brand tier) | Free up to 200 orders/month | Paid tiers from ~AUD 75/month (USD 49 by Smile.io) |
| Wishlist Plus | Free | Paid tiers optional |
| Judge.me Awesome (optional) | ~AUD 23/month | Charged in USD by Judge.me (~USD 15). For reviews with photos. |
| AI Agent monthly fees | AUD 40-120/month per agent | Only if you add agents |
Estimated total monthly cost at launch: AUD 39 to AUD 250 depending on tier and add-ons. We'll walk through every line in our discovery call so you choose what's worth it for your stage. Third-party prices listed are reference values at the time of writing and may change without notice — they are confirmed against the current vendor pricing on contract signing.
From kickoff to launch in five steps.
- 01
Discovery
3-5 daysWhat happens
Kickoff call (60 min), brand reference review, technical requirements check, content audit (what photos, copy, products you have), design moodboard alignment.
What you do
Send me your existing brand assets, product list (Excel/CSV), 3-5 reference websites you love, payment preference confirmations.
- 02
Design
1-2 weeks (varies by tier)What happens
Design direction (Launch: theme customisation in Shopify admin · Growth: theme + custom sections · Brand: full custom design), 1-2 rounds of revisions per page, final approval.
What you do
Review designs within 48 hours, give specific feedback (not "I don't like it"), approve final direction before build starts.
- 03
Build
1-4 weeks (varies by tier)What happens
Theme installation, all integrations setup (payment, shipping, search, reviews), product import, page building, custom code where applicable, app configuration.
What you do
Provide product photos and descriptions on time, respond to clarification questions within 24 hours, test the staging link when invited.
- 04
Launch
2-3 daysWhat happens
Final QA (mobile + desktop testing, full checkout flow with real test order, email flow testing, speed audit), domain connection, SSL, store goes live.
What you do
Be available for the launch window, sign off on go-live, share the launch on your channels.
- 05
Post-launch support
7-60 days depending on tierWhat happens
Monitoring of first orders, fixes for any issues, optimisation based on real customer behaviour, training on managing the store independently.
What you do
Forward customer questions, share what's working and what isn't, decide if you want a Care Plan after support window ends.
Who you work with
I'm Bianca, founder of Byoond and a digital solutions architect with over 12 years in UX, web development, automation, and applied AI.
Byoond is a digital studio that designs and builds websites, products, and systems for companies that want to operate with more clarity and less friction. Our work ranges from a well-crafted brand site to platforms with automation and AI built in.
What sets us apart is combining three layers that usually live in silos: business strategy, user experience, and engineering. This integrated view is what allows us to deliver a website that isn't just well-designed, but one that holds up the operation behind it.
You work directly with me across every phase of the project, from initial architecture to delivery.
Things you might be wondering.
You have two options. Either we coordinate a shoot for you (see Photography upsell), or we use placeholder imagery during build and you swap them in before launch. We can't launch with no images, but we can launch with imperfect ones.
Ready to talk through which path makes sense?
30 minutes on a video call. We walk through your goals, the questions you have about each path, and any custom needs that aren't covered above. By the end, you'll know which option fits and what the next 6 weeks look like. No pitch, no pressure.
This proposal is valid until 29 July 2026 · For questions, hello@byoond.io